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Michael Bay Crashing the Super Bowl With Doritos
Michael Bay, unquestionably the greatest cinematic genius of all time, is teaming up with Doritos, which makes a damn fine chip, for the seventh annual installment of the brand's "Crash the Super...
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Taco Bell's Digital Guacamole
Can apps sell appetizers? Taco Bell aims to fill its digital belly to find out, launching a campaign today to push new appetizer menu items. It combines a hearty mix of social ads and custom...
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Game Day for Lincoln Reboot
Lincoln Motor Co. today will wrap the shoot for its first Super Bowl spot, a 60-second, road trip-themed journey that wends its way through Southern California’s San Fernando Valley. The stars of the...
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Target 'Snacks' Around Super Bowl Spend
Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl. The virtual game invites players to throw branded...
View ArticleAdweek, YouTube Partner on Super Bowl Ad Hub
Adweek and YouTube are co-hosting a Super Bowl party—one that will last for a week. As part of YouTube's fifth-annual Ad Blitz program, fans will be able to watch all of the high-profile ads broadcast...
View ArticleLosing Game: Super Bowl Ads and the Mute Button
At first blush, it seems almost painfully unsurprising that a television ad is less effective without sound. And the heavens know that the majority of Super Bowl watchers are not going to miss out on...
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Six Questions: Will the big Super Bowl spot ever die?
Six Questions: Will the big Super Bowl spot ever die?
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Super Bowl Teams' Fans Pick Favorite Brands
Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on Facebook tell you about the fans of...
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Twitter and the Baby Clydesdale
Buddy is dominating. Clyde is a distant second. Barley and Hops are trailing the pack. But there's still plenty of time to name that foal. The foal in this case is Budweiser's newest Clydesdale. Born...
View ArticleMercedes-Benz, Hyundai See 'Super' Big Game Results
A flood of traffic to both Edmunds.com and AutoTrader.com suggests Mercedes-Benz and Hyundai were two of the biggest winners yesterday among automotive advertisers in Super Bowl XLVII.Edmunds.com says...
View ArticleTaco Bell, Doritos Dominated Super Bowl Social Media
From Beyoncé to the blackout to the 49ers last-minute comeback, Super Bowl XLVII gave social media users plenty to talk about. But it was reactions to the night’s ads that drove some of the biggest...
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All Publicity Is Good for Go Daddy's New Star
For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite. The 30-second spot, which showed supermodel Bar...
View ArticleHow Advertisers Can Stoke Super Bowl Buzz Year Round
Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John Harbaugh,...
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Rihanna Joins Budweiser, Takes Beer Giant's Music Pitch to 85 Countries
Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the success...
View ArticleOreo's Royal Baby Tweet Gives Birth to Twitter Debate
Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time marketing. And today, with the birth of a royal baby in old London, the cookie...
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